Believe - STRATEGY is the commitment the organization makes to the stakeholders
Do your stakeholders believe in your corporate mission, vision and values?
Do they believe your company’s actions are in alignment with the stated mission, vision, and values?
Leading Edge facilitates the following series of signature workshops to guide your management team through the development of a strategic plan.
Call 919-906-7999 to schedule a strategic planning workshop with Leading Edge Institute today.
Management Team Strategy Session:
In an interview with your management team, Leading Edge will inventory your current strategic plan and discuss your organization’s strengths, opportunities, interests, and limitations. Leading Edge will then lead a signature series of facilitated workshops that guides your management team through the development of a strategic plan.
In keeping with Leading Edge’s Philosophy, these workshops make it easy to develop a plan that (1) ensures your organization’s mission, vision, values, and actions are in perfect alignment, (2) ensures your stakeholder are active and engaged and (3) ensures your stakeholders are setting goals and developing skills to reach them.
The end result of our workshops is a strategic plan for your business.
Once you have your strategic plan, your management team will then decide if:
- Your organization will implements the action items
- Leading Edge will implement the action items
- A combination of your organization and Leading Edge will implement the action items.
Strategic Planning Workshop Series
100 Solving a Problem
A problem is a gap between what is and what needs to be. Businesses exist to solve problems for their clients. Solving yesterday problems today is the basis of successful business engagements. However, truly transformational businesses are solving tomorrow’s problems today. Whether you are a new company or an existing one, this workshop explores your client’s problems and asks questions to help you identify viable solutions that create your unique proposition that sets you apart from your competition.
101 Developing a Mission Statement
Mission is your organization’s purpose. It is imperative your organization have a mission statement. Mission statements explain why you are in business. They can include a promise or commitment to your client. But they must include the quality and service and product you provide. They serve as a guide for your employees to remind them what they should be doing, why they are doing it and how they best utilize often scarce resources to achieve the vision of the organization. This class is designed to lead you through a discussion to define your organization’s core purpose. You leave with a short mission statement.
102 Constructing a Vision Statement
Vision is your organization’s potential. Through a guided discussion on what differentiates you from your competition, you will discuss and define your organization’s vision. You leave this seminar with a vision statement.
103 Defining Core Values
Values are the principles by which your organization conducts its actions. When looking to define core values, it is vital that we look at the components that make up a well-rounded core value statement. This workshop is designed to help you identify and commit to ideals that will guide your organization’s actions.
104 Building the Infrastructure
Mission is your organization’s purpose. Vision is your organization’s potential. Values are the principles by which your organization conducts its actions. Success is when you are consistently guided by a set of principles to achieve your purpose and maximize your potential. Your success depends on how well you align your organization’s actions with your mission, vision, and values. This class looks at what infrastructure you need to build to make sure that happens.
105 Setting Goals
A goal is the organization’s aim or outcome. An objective is an approach to achieve a goal. A strategy is an action taken to achieve an objective. A tactic is a tool to achieve a strategy. A metric is the measure of success of the tactic used. A reward is recognition for a stakeholder’s effort or achievement. All six of these components must be aligned with your mission, vision, and values! In this seminar you will set goals, objectives, strategies, tactics, metrics and rewards. This process increases the likeliness your organization will fulfill its mission and reach its vision.
106 Crafting a Positioning Statement
Positioning Statement is an expression of how a given product, service or brand fills a consumer’s need in a way that competitors don’t. It lays the foundation for you to build your elevator pitches and your marketing and advertising campaigns. You will explore target market, point of difference and reasons to believe. This workshop is designed to assist organizations in developing strong positioning statements.
107 Perfecting the Elevator Pitch
An elevator pitch is a term to describe a brief speech (20-60 seconds) that outlines an idea, product, service or project. In this class, you will explore the vital components of an elevator pitch. The goal is for you to leave with an elevator pitch that you can practice and refine.
108 Generating Leads
For many businesses, generating leads is the lifeline of their business. It is an all day, every day activity. In this workshop, you design a leads generation plan and create the manual to guide your employees through the process.
109 Enhancing Social Media Presence
Social media marketing refers to the process of gaining traffic or attention through social media sites. In this session, you will analyze your target market and identify topics that will be of interest to them. You leave with an understanding of how to utilize social media as a conduit to reach your target market and a social media messaging plan to attract your target market.
110 Delivering Best in Class Services/Products
Congratulations! You have a business plan and you have services and products that you are offering to your clients. The next step is to perfect your craft. This workshop is designed to help you build infrastructure so that you can guarantee “best in class” products and services. Whether you survey your customers, or you have your own internal scorecards, you must have some way to “grade” your products and services so that you can improve performance. This workshop helps you do just that.
111 Coordinating Networking Efforts
Networking is the creation of groups of acquaintances and associates to communicate with regularly and actively for mutual benefit. Once you have defined your target market, you simply go where they are. You leave this class with a focused networking plan.
112 Nurturing Strategic Partnerships
Developing and nurturing strategic partnerships is vital to any business. This seminar helps you look at non-competing businesses who currently serve your target market to determine if any mutually beneficial partnering opportunities exist. You will go one step further and map out the opportunity and develop the elevator pitch for the initiative.
113 Creating a Blue Ocean Strategy
Blue Ocean Strategy refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and creates new consumer value often while decreasing costs. You leave this workshop understanding how to open new market space and create new demand.
114 Polishing your Engagement Strategy
Engagement is the commitment the stakeholders have to the organization and its goals. Join us to learn ways to fully engage your stakeholders and strengthen the commitment they have in your organization. This class culminates with Stakeholder Engagement Plans.
115 Refining your Development Strategy
Stakeholders may have a clear vision of where they want to be, but don’t have the resources to achieve them. In this workshop, you will explore ideas on how to tap into resources to help stakeholders achieve their vision.